Every person in sports advertising and marketing and sponsorship knows who the important players are in the marketing and advertising of sports. Rights holders, broadcasters, owners of teams, events and facilities plus the athletes and fans all have their function to play. The marketing and advertising of sports has generally been an adaptive art that needs continual adjustment to satisfy that insatiable demand by fans for extra interactive make contact with and experiences with their beloved teams and athletes.
This year in 2012 there is the possibility that the region of broadcasting may well discover a breach in the wall of invulnerability which it has been enjoying for the final fifty years. For the very first time, a new technology has emerged for broadcasting of sports for which broadcasters do not have a monopoly or initially correct of refusal on usage. This technology is reside video streaming of events. This could signal the start out of a race in between other players in marketing and advertising of sports and sports sponsorship to see who can win the day and provide fans with a new and unique practical experience. Live video technology permits the transmission of any occasion, competition or game live to its fans by way of the net, without having the will need of a third party amongst the event and the fan. That is appropriate, sports fans. This technology could cut out the broadcasters from this specific element of the marketing and advertising game. Nevertheless, is that a excellent point or a terrible point?
Component of the immense worth of sports is the revenue gained by competing broadcasters bidding against each and every other for rights to broadcast events. Would 해외축구중계 that pay so dearly to the broadcasters to display their brands be prepared to part corporation, albeit temporarily or simultaneously from the symbiotic relationship the sponsors have with the broadcasters? Imagine teams taking benefit to communicate directly with their fans. This is what reside video streaming makes it possible for them to do. That indicates no broadcast media filtering, analysing and becoming paid for undertaking what they have carried out for much more than fifty years. Think about, sports organizations developing their personal media corporations, or having an internal media division to say the least. If you doubt the recognition of streaming video, you need to have under no circumstances heard of YouTube. Exactly where in the world have you been? On-line video has by far the most on line daily traffic amongst anything on the Online.
YouTube gets extra exclusive each day traffic per day than Facebook. Internet websites with streaming video get extra link juice from Google for the reason that of the organic nature of visits verified by extra time on the web-site watching streaming video. The broadcast game could have a new gorilla in the booth as teams understand they can build broadcast experiences conventional broadcast media locate impossible to put together. Appear for this to be a trend that gets bigger and bigger all through 2012 as teams present real time interactive experiences with their teams for the duration of games. The query actually is how the broadcast media react to this altering reality. The relationship amongst sports broadcasters and sports properties has had an ebb and flow history. Time will reveal if the broadcasters come up with a one of a kind way to get involved, or even to handle this new technology for the teams.